Privacy Policy

Last updated: February 12, 2025

 

This privacy notice for Aurora Lights LLC (doing business as Aurora Lights) (“we,” “us,” or “our”), describes how and why we might collect, store, use, and/or share (“process”) your information when you use our services (“Services”), such as when you:

  • Visit our website at theauroralights.com, or any website of ours that links to this privacy notice.

  • Engage with us in other related ways, including any sales, marketing, or events.

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at admin@theauroralights.com.

Summary of Key Points

  • We collect personal details (name, phone, email) and technical data for providing services and analytics.

  • Your data is used to enhance our services and communication, such as appointment reminders and updates.

  • We share your data only with text message providers to ensure SMS communications.

  • We prioritize your privacy by implementing security measures and offering you control over your information.

  • You have rights to access, modify, or delete your data and opt-out of SMS communications.

Table of Contents

  1. Introduction

  2. Information We Collect

  3. How We Use Your Information

  4. How We Share Your Information

  5. Text Messaging Services

  6. Data Security

  7. Cookies and Tracking Technologies

  8. Your Rights

  9. Updates to This Policy

  10. Contact Us

1. Introduction

Your privacy is important to us. This Privacy Policy outlines how we collect, use, and protect the information you provide when you use our website or services. By using our services, you agree to the terms described in this policy.

2. Information We Collect

We may collect the following types of information:

  • Personal Information: Name, phone number, and email address when you contact us or submit a form.

  • Service-related Data: Information about your service requests, appointments, and communications with us.

  • Technical Data: IP address, browser type, and other technical details used for website functionality and analytics.

3. How We Use Your Information

The information we collect helps us to:

  • Provide and improve services.

  • Manage appointments, send reminders, and follow up on requests.

  • Communicate updates related to your service, quotes, and payments.

  • Address inquiries or support issues.

4. How We Share Your Information

We do not sell or share your personal data, except in the following cases:

  • Text Message Service Providers: For delivering SMS communication (appointment reminders, payments, etc.).

5. Text Messaging Services

When you provide your phone number and consent to receive SMS messages from Aurora Lights, we use your number only to communicate with you regarding your requested services. These messages may include quote information, appointment scheduling, job updates, billing notifications, and optional marketing messages if you separately opt in.

We do not sell, rent, or share your phone number or SMS consent data with third parties for their marketing or promotional purposes.

Your information may be shared only with our messaging platform providers and subcontractors strictly for the purpose of delivering the text messages you have requested. These providers are contractually required to safeguard your information and are not permitted to use it for any other purpose.

Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

SMS consent is not shared with third parties for marketing purposes.

You may opt out of SMS communications at any time by replying STOP.

6. Data Security

We take reasonable steps to protect your personal data through encryption and secure storage to prevent unauthorized access, use, or disclosure.

7. Cookies and Tracking Technologies

Our website uses cookies to enhance your experience and analyze traffic. You can manage your cookie settings via your browser.

8. Your Rights

You have the right to:

  • Access, update, or delete your personal information.

  • Opt-out of SMS communication by texting “STOP.”

  • Request a report on how your information is being used.

9. Updates to This Policy

We may update this Privacy Policy at any time. Updates will be posted here, and your continued use of our services constitutes acceptance of these changes.

10. Contact Us

If you have any questions about this Privacy Policy, please reach out to us: